Are you a Home Seller that likes to negotiate the commission on the sell of your home? I am going to guess you are. In many cases I would commend you on wanting to save yourself some money. But, I am sure there are many of you that have figured out that you really do “get what you pay for” when you choose to “buy the clearance item”.
I hear repeatedly about Real Estate Agents that literally go into a listing presentation so desperate to list your home, that they will accept less than half of the payable commission that the Buyers Agent will be receiving at closing. I know that when I offer to do something that is “virtually free” for someone, they always want to know “what’s the catch”? Do Sellers ever ask themselves that question when an agent agrees to accept a lower rate?
It’s basically simple mathematics that will enlighten you about what to expect from a discount broker. For whatever reason agents seem to think that keeping their clients (Home Sellers) in the dark about the cost of holding a license and selling your home is in their best interest…I disagree. So, I have decided to pull back the curtain and let you see the wizard.
First of all, it cost close to a thousand dollars a year for a Realtor to keep their license & be a member of a board in the State of Colorado. In addition, many of the better known Real Estate companies have a monthly charge that could be anywhere from $700 - $1000 per month or up to 30% of the total commission paid at each and every home closing, so the agent can hang their license with their agency.
In addition, Denver Colorado has one of the most expensive MetroList (MLS) services in the nation…which has a monthly due and charges incurred per minute of activity that an agent uses their service. Every Listing is a $30 charge from MLS and every time a Seller chooses to lower the price on their home, another charge is incurred.
As a client, do you like to receive updates on a regular basis that will provide you with information about the sales activity in your area? For information such as that, an agent can easily pay close to $100 per month and more. If your one of those that like to utilize a “user friendly” website to find your next home, then the cost for a simple “real estate website” can run about $50 per month…but if you want something more unique that offers great original content, then your agent is looking to spend $500 - $1000 per month.
Now let’s not forget the little cost that are often overlooked by a Seller. A standard, basic “for sale” sign cost roughly $41 and then if you want a flyer box $12. The flyers for those boxes can run anywhere from $25 - $50 per week based on how many people are interested in your home. Cell phones (so you can reach your agent at a moments notice) $200 per month. Gas and wear & tear on an agents vehicle $200 - $500 per month. Of course you’re probably thinking…I don’t want to read this, but what I have accounted for is only a fraction of what an agent spends each month, just to market “1″ property!
All right, now let’s see the numbers.
Monthly fees for brokerage: $700
MLS averages: $35
Basic Website: $50
Additional web content $30
Virtual Tour: $100
Signage: $41
Flyer Box: $12
Flyers per month average: $100
Cell phone per client: $35
Vehicle average per client: $100
Admin Time @ min. wage: $288
Total per client average: $1,491
Now let’s assume that you negotiate a 4% commission with your Listing Agent. So, Buyer Agents generally get 2.8% of the 4% (Sellers, you really don’t want to go lower than that…the Buyer Agent will “unconsciously” choose not to encourage their Buyers to see your home.
Let’s say your home sells for $250,000, so the commission total is $10,000
Buyer Agent receives $7,000 of the commission
Listing Agent receives $3,000 of the commission
It probably doesn’t seem that bad at this point for the Listing Agent, even after they deduct their monthly cost they will still have $1,509. Oops…we forgot the taxes, so for simplicity let’s just tax the remainder money. Taxes will be about $452…so the agent really gets to keep $1,057 on that transaction. Now I know you didn’t forget to consider what their cost would be for their family, mortgage, food & clothing…etc. Could you live on $1,052 per month?
Now, I realize that there is the opportunity for Real Estate Agents to list more than one home or have more than one Buyer in a single month. But keep in mind that depending on the transaction, there could be several months before a contract on a property actually closes…hence, no income for the agent.
This market that we are all suffering through makes it challenging for everyone, including real estate agents…so, please consider what your doing when you choose the “discount agent” over all others. Because let’s face it, these brokers have to trim their cost in order to survive in this market and unfortunately the luxuries of marketing are always the first to go. Simple stated, don’t be the Seller that has their home on the market for a year with no offers because you chose the “cheap” route.
I know from experience that full price Realtors can sell homes for top dollar & quickly in even areas with many foreclosures…not to brag, but recently I had a house sell in 4 months…for top dollar & this property had a foreclosure on the left, right & across the street. I captured the Buyers on the internet and at closing they proudly stated that when they saw who had the listing (Moi), they knew if would be a great home.
Food for thought…don’t sign an agreement with the first agent that you meet..unless of course, they offer “unique” marketing tools to get your home sold. Posting your listing on Realtor.com does not count…every listing put into the MLS goes to Realtor.com. You might be surprised, if you interview several agents, on how their presentations are “cookie cutter” to one another. Find the needle in the haystack…it’s worth it….don’t go with the agent that has nothing more than their reputation to offer you. Stay away from agents that still think sending postcards will bring a Buyer…you want to capture Buyers from across the nation to consider your home…not just the “local folks”.
Well, I hope that this information is helpful to you when you are considering Buying or Selling your home. There will many more articles on the “behind the curtain” content in the near future!
Have any questions, call me 303.917.6402 or email kim.olson23@gmail.com
Written by Kim Olson
Realtor - Real Estate of the Rockies
Belle Maison Virtual Home Marketing
Writer - http://www.thedenversource.com/